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How I Help Companies Deliver Better Products

Fix & Structure a Salesforce Org

Turn complexity into clarity and control

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  • Audit systems, flows & integrations

  • Identify inefficiencies & tech debt

  • Define product vision & roadmap

  • Structure backlog with epics & user stories

Product Requirements & Backlog

From ideas to delivery-ready execution

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  • Run stakeholder discovery workshops

  • Write user stories & acceptance criteria

  • Define MVP (Minimum Viable Product) vs long-term roadmap

  • Prioritize and manage backlog

Agile Delivery Leadership

Make sure things move and ship

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  • Lead sprint planning & retrospectives

  • Coordinate dev, QA & business teams

  • Remove blockers & manage dependencies

  • Track progress and adjust priorities

Quality & Feature Acceptance

Ensure what’s built actually works

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  • Define test case scenario

  • Validate delivered features

  • Lead UAT with business teams

  • Approve releases with confidence

M&A & System Integration

Unify systems after acquisitions

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  • Define integration strategy

  • Lead data migration & consolidation

  • Coordinate multi-team delivery

  • Ensure business continuity

Scale & Automate Operations

Unlock efficiency and performance

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  • Identify automation opportunities

  • Optimize Sales & Service processes

  • Streamline customer journeys

  • Reduce manual workload

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What if?

And everything starts with one mindset...

What if?

What if we challenged the current approach?

What if we simplified the system?

What if we unlocked more value from what already exists?

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That question is what drives me and what consistently leads to better outcomes.

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What if I was your Product Owner...

I would help you to turn a complex Salesforce ecosystem into a scalable, high-impact operation.

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With over 10 years of experience across France, Israel, and the U.S., I’ve led from very small to large-scale CRM programs, optimized customer support operations, and delivered solutions that drive real, measurable business results.

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My focus is simple: align business goals, technology, and execution to build systems that are efficient, scalable, and built for growth.

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And when things get complex, like having multiple teams, legacy systems, unclear direction... I bring what’s needed most: clarity, structure, and momentum.

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